A few projects
As a family-owned and operated roofing business, Amy and Guy Grussing were looking for ways to grow their business. The early days of their business were when people still kept and used phone books. But with the dawn of that little giant we call the internet, the Grussings were eager to have their business on the first page of Google searches.
By adding front- and back-end SEO, regular blog posts, and an active social media presence, within a few weeks Grussing Roofing was on the front page of local Google searches. Amy and Guy attribute much of their new business to their robust online presence. And I’m just happy the greater Twin Cities area can now easily find such kind and honest business owners.
Jason Hansen, a Seattle-based buyer’s real estate agent, wanted a simple web presence where his clients could come and get to know him a bit before they met face to face. In particular, Jason needed help crystalizing the skills and experience that set him apart from other real estate agents in his industry. Jason loves connecting good and honest people to one another. To reflect this natural attribute, we made a page dedicated to referrals.
To the small business owners of the world, Chuck Palmer is known as a real-life super hero. That’s because Chuck and his team at Covalent come alongside small business owners and help them succeed at running all aspects of their small business. Partnering with Cloud 9 Pixels, we strategically strengthened Covalent’s brand identity and website by creating an integrated web presence for Covalent. Take a look.
Gretchen and Rose Heim are a mother-daughter business duo who have set out to change the way women survive winter. With their highly functional and cute-as-can-be down Minne-skirt leading the way, their winter products are taking the Midwest (and beyond) by storm.
We’ve grown their email subscribers and social media fan base year after year as they take their products directly to consumers at maker events and fairs across Minnesota. My few years partnering with the Heims have taught me that there’s absolutely no stoping a heim-made enthusiast.
Everybody loves a cookie; especially a cookie with a mission.
Not every copywriting project sends you into the a massive kitchen filled with twenty+ teenagers professionally and effectively working together scooping, mixing, packaging tons tons tons of cookies. Not everyone could be up for such a challenging task. Not everyone could be so lucky. It’s just a good thing they knew to call me!
Cookie Cart is a longstanding, well-respected anchor of the Minneapolis // St. Paul development community. This non-profit is focused on equipping the teenagers in North Minneapolis with meaningful job training and leadership skills in an urban bakery setting.
Their last website showcased top-of-the-line graphics and usability… circa 1996. Yet, our creative team was thoughtful as we moved forward with the rebranding. We attended meetings with the entire staff and I even had a chance to chat one-on-one with several of the long-timer Cookie Cart students.
We interwove the copy and design to reflect the fun and lightheartedness of teenagers, while remaining professional, informative, and full of personality for cookie buyers and potential donors visiting the website.
I love to talk about this project, just don’t ask me how many cookies I ate as a part of my “research”.
A strategic beginning for a long-term dream.
I was brought on board the Actionary project right as the Founder and Development team were looking for strategic ways to convert their large scale vision for their Wikipedia-like, religious project into bite-size teasers. They were focused on deepening interest in the project across individual donors as well as foundations.
We began by assessing the behavior across Actionary’s various audience streams. I worked closely with the Actionary team to develop brand language and identity, set up a blog prototype, and write content samples for blog posts. Also, I networked with potential blog contributors within the religious community as I maintained an active Twitter presence.
Our persistence in testing how the message of Actionary was received by our originally targeted audiences lead us to discover areas for greater influence and growth within originally un-targarted audiences. Because of this, the project has taken an exciting turn as it pursues a non-profit status.
With a vision for an inclusive spiritual project so bold and grand, I look forward to seeing Actionary take off in the coming years. Stay tuned.
In in the mean time, you can view one of my Actionary writing samples if you like. Just jump here.
When I was approached by the designer and owner of Kisa Collections, Emily Kisa, I knew I was in for a real treat.
Emily has Minnesota blood running deep in her family heritage. Her creativity and wanderlust drew her to Istanbul, Turkey during her college years. And as fate would have it, while she was there she met her husband. Now, with one foot in two worlds, Emily repurposes traditional Turkish textiles into new jewelry with a modern flair.
Emily had been slowly selling her jewelry designs on Etsy and at various Trunk Shows in Turkey as well as here in the Midwest, but she was ready to take her business plan to the next level.
I connected Emily to the very talented graphic designer who created the Kisa Collection logo. Lovely isn’t it? From there, Emily and I worked together closely to write web copy that would expressed Emily’s distinct voice and vision for her jewelry business. You will find one of my absolute favorite pages I wrote for Emily and her Collections here.
I so often get stopped by total strangers when I wear my red poppy Kisa Collection necklace that I’ve started carrying at stack of Emily’s buisness cards on me.
Messaging + Project Managing | Truessence
Truessence is a non-profit ministry near and dear to my heart. Through workshops, videos, books, and counseling, Truessence helps people see who God really is, who they really are, and how relationships are really suppose to be. Through the hexagon logo and ocean-earth colors, my team and I outfitted Truessence with a new visual identity that exhibits the very bare bones of the work they do and the lives they change. The web copy holds deep roots of Truessence from its eariliest days while simulatiously taking bold strides into who is has grown to be.