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Imagine we were, right now, sitting across from one another enjoying a warm beverage. In my cup you would find Tetley’s black tea with a splash of milk. I wonder what you’d be drinking…

And as we sipped, I’d ask you a few questions. Some of my favorites tend to be, “So, who is your audience? What do they care about?” Or this one, “How do you talk to your audience in a way that is all your own?”

At this point we might need a refill.

After that’s taken care of, we’d likely move along to other wonderings like, “Your brand wants to use social? Lovely, it sure seems important nowadays, doesn’t it? Yes, I think so, too. But how can you do it in a way that is fully you with your audience at the center?”

You know what? That’s when things gets fun.

Words + strategy. This is what I bring to my clients. I can’t imagine one without the other. Kind of like Tetley’s black tea with a splash of milk. You could seperate them, but the wise ones know better.